Clarks Men's Edit
Clarks asked us how they could convince younger, more stylish men that their collection was worth looking at.
To do this, we took a selection of the best men’s shoes and showed them in a totally different context to a normal Clarks store by opening The Men’s Edit –a cool pop-up shop in Covent Garden.
We partnered with Shortlist Magazine to raise awareness and held a launch party for fashion press and blokes of significance which changed the perception of the shoes and got them in front of the right people in the right context.
Operational break even
80% of customers were new to the brand
Brand Experience & Events