Clarks Men's Edit

Clarks asked us how they could convince younger, more stylish men that their collection was worth looking at. 

To do this, we took a selection of the best men’s shoes and showed them in a totally different context to a normal Clarks store by opening The Men’s Edit –a cool pop-up shop in Covent Garden.

We partnered with Shortlist Magazine to raise awareness and held a launch party for fashion press and blokes of significance which changed the perception of the shoes and got them in front of the right people in the right context.

Results

Operational break even

Product sell-out

80% of customers were new to the brand

 

SERVICES

Retail Design
Brand Experience & Events
Influencer Engagement
PR