One of the most iconic footwear brands in the world, we acted as their global brand guardian for several years, maintaining its iconic footwear status by highlighting its strong links to the music industry. Ensuring that all people other people are watching are wearing them.

Now a globally recognized brand and timeless classic for millions in the music and lifestyle space, we’ve helped to guide Originals as a brand for those seeking authenticity, originality and individuality.

Transformed into a ‘world shoe’ that transcends cultures, Clarks Originals continues to have an incredible global appeal which pays respect to its roots in culture and music but constantly evolves in an authentic and original way. Our goal was simple - wherever there is spirit and originality, we make sure Originals are at the table.


Maintaining iconic status



Brand Strategy
Windows & In-store
Product Consultancy
Retail Consultancy