Crew Clothing Company
We were briefed by Crew Clothing Company to relaunch the brand in the UK and reach a new generation of shoppers who didn’t see much difference between Crew, Fat Face, White Stuff and other market town brands.
We went back to Crew’s beginnings and discovered an opportunity to bring their original story up to date. Under the new brand proposition –Smart. Casual. –we have aligned Crew with a modern wave of entrepreneurs, makers and creators who are migrating from the city to the coast and countryside.
As well as launching the proposition with a TVC, Print and Digital brand campaign in September we have overhauled the brand’s creative direction and tone of voice across direct mail, content, windows and in-store.
“Portas have developed and executed the best articulation of the brand to date.”
Louise Barnes, CEO
(TVC, OOH, Print, Digital)