Destination Westfield AW17
with Anthony Joshua

Following last year's campaign & partnership with Star Wars for Westfield's AW Fashion campaign, we launched Autumn Winter 2017 with Londoner & heavy-weight boxing champion Anthony Joshua as the campaign face. With fame at the core of our strategy for Fashion, this innovative partnership provides an exciting and fresh look at Anthony Joshua, who looks to dominate the world of style following a hugely successful boxing season. The iconic Watford boxer turned rising fashion icon, is seen alongside models showcasing the trends that will inspire the season. From floral and colour pop to modern tailoring, work authentically to Joshua’s own bold style and was brought to life across online, social, in-centre & OOH channels. 

“We are absolutely thrilled to have world class boxing champion Anthony Joshua fronting Westfield’s Autumn Winter Fashion campaign. Anthony stands for ambition, determination and success and we feel is the perfect ambassador for our campaign which depicts the season’s trends in a confident, strong and tailored look.  We very much look forward to seeing Anthony feature across London throughout the campaign."
-Myf Ryan, Westfield UK & Europe’s Chief Marketing Officer

 

SERVICES

Film
Social Media Content
Art Direction
OOH
In-Centre

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