The communication of television services had become ‘wallpaper’ –it’s a market crowded with established players communicating and behaving in a homogeneous way.Freesat wanted to standout.
They asked us to come up with a solution for the retail environment to simplify the Freesat offer and show a clear route for the consumer. Our research and social listening highlighted that consumers loved the product but wanted the reassurance of human interaction when buying into it.
So we put emotion and personality at the heart of the brand, connecting it with consumers and creating stand out in a crowded market. We worked across everything from staff training and the in-store experience to an ATL campaign, connecting their consumers at every touchpoint.
Experiential & Events