We were asked by Home Retail Group to help define the brand strategy and marketing communications for Habitat, the home brand founded in 1964 that had publicly fallen from grace in the Nineties and Noughties, and finally into administration in 2009. 

Our work articulated Habitat’s purpose, values, personality, and reasons to believe as well as full creative guidelines for physical and digital touchpoints –giving the brand a new lease of life.

Today, we continue to reach new customers through tactical and brand advertising, digital content and shopper marketing.


Double-digit sales growth

138% increase in brand consideration

40% higher consideration than the competitor set

Successful roll-out of 70 Habitat Minis within Homebase



Brand strategy
Communications strategy
(TVC, OOH, Print, Digital)
Shopper marketing

Habitat 2014 Campaign
Habitat Sale Campaign by Portas
Habitat Sale Campaign by Portas