Liberty Jewellery Magazine

Liberty needed a new approach to inspiring their customer’s Christmas gifting. So we honed in on the iconic department store’s jewellery department and created a magazine that brought to life their extensive collection, 80% of which is exclusive to the store, through a combination of beautiful photography and inspiring editorial content.

We worked closely with the Liberty buying team and their best-loved jewellery designers, Nak Armstrong, Kojis and Annina Vogel, to pull out key trends across the category and developed content with jeweller and body piercing guru Maria Tash to give a story to her in-store studio. We worked with fashion writer Melanie Rickey and DJ and presenter Lauren Laverne to bring the pieces to life and secure Liberty as the authority on jewellery at Christmas time.



(Print, Digital)
Content creation
Influencer Engagement