Louis Vuitton

Louis Vuitton approached us to consult on the creation of their flagship store on Bond Street and challenged us to develop the most talked about store launch of the year. 

We redefined luxury in the 21st century through an unprecedented pincer movement of art and education. We created a retail spacelike no other taking customers on a journey through the brand’s history. We developed a unique brand experience by commissioning London artists tocurate exhibitions and installations in the space to ensure on-going interest. 

The launch event took A-list guests and journalists on an immersive journey which is still talked about today.

Results

£2 million AVE launch event concluding with a duet from Grace Jones and Marc Jacobs down the middle of the dining table

 

SERVICES

Brand strategy
Communications strategy
Experiential & Events
PR