The Art of Liberty
Hot of the press! Our recent launch of Liberty's Beauty mag (followed sucessfully by our Fragrance & Jewellery DMs) hit the shelves this week & has our friends at The Drum talking about how print isn't dead for the Liberty customer.
Fancy some weekend reading? Check out the full story here: http://bit.ly/2v4OECB
Hot off the press:
Our 'Be You' campaign for
Sainsbury's Tu in Drapers
We've kicked off our first creative work for Sainsbury's Tu in an exciting campaign featuring 'real people' instead of fashion models, in a series of recognisably British locations. Titled ‘Be You’, the new brand platform is based on the philosophy that fashion isn’t the most important thing in your life – but it can give you confidence, change how you see yourself and make you feel good.
In Drapers’ profile on James Brown, Commercial Director at Sainsbury’s Argos, our Brand Director, Richard Danks shared his thoughts on what we’re trying to achieve with the new campaign: “From a brand and marketing point of view the main opportunity for us is getting customers to see Tu as a standalone shopping destination rather than a convenient department in a supermarket. That means establishing a distinctive, modern brand handwriting to drive demand. We also see a lot of opportunity in transforming the retail experience and continuing to support the growth of ecommerce.”
Check out the full coverage here: http://bit.ly/2uS3TMe
The making of The Promfather
The dream team behind our Promfather campaign for Moss Bros. got together with Campaign Mag to talk about how we've capitalised on the burgeoning school prom trend and tapped into a new young customer, further helping Moss Bros. on their mission to becoming the number one retailer in men's tailoring! Catch the whole conversation in the video below & the Campapign article here: http://bit.ly/2u9cah0
We 'work like women' at Portas
In honour of Campaign's Diversity issue, Sonoo Singh chats to Mary all about her new book Work Like a Woman & how she's bringing this workplace manifesto to life in the agency. Lucky us! She talks all about the importance of business culture embracing the so-called 'soft' or 'feminine' traits of leadership - honesty, empathy, communication, collaboration - in the workplace. Get the whole story over on Campaign: http://bit.ly/2sUoyR
The Prom Father
Our first project with the suiting retailer has landed. An integrated campaign to increase consideration amongst younger consumers.
Our latest TVC for homeware brand Habitat has landed - you can't help but look.
Liberty Alternative Fragrance Festival
We worked with the Liberty team to create a magazine and social content to promote their fragrance offering and expertise.
Portas x Sainsbury's
Very pleased to announce our newest client – Sainsbury’s. We’ll be looking after their General Merchandise advertising account including Tu clothing and Sainsbury’s Home.
Westfield Spring/Summer 2017
Leveraging Westfield’s partnership with Disney, we created a Star Wars themed fashion campaign to showcase the season’s key trends, pairing each with their Star Wars counterpart. Prints with C3PO and R2D2. And monochromes with Storm and Death Troopers.
Portas Presents Sundog Pictures
Kicking off our 2017 Portas Presents agenda is Sundog Pictures. Talking to us about changing the world through the power of film.
Mercedes-Benz x LFWM
London Fashion Week Men's has begun and we're helping Dylan Jones, David Furnish and Dermot O'Leary get from A to B. In style.
Portas x Moss Bros.
Very pleased to be kicking off the new year with a new partnership. We've been appointed as lead creative agency for the menswear retailer.
Portas Presents Mark Shayler
Mary and Mark talk disruption, how we're all creative no matter what our dads have said, and the importance of being nice to people. DO Disrupt... Read it.
Habitat Voyeur x Donna Air
Today's coolest habitat is that of TV presenter Donna and her dog Molly. Take a look inside their Chelsea home and read the full story here #habitatvoyeur
Women for Women - She Inspires Me
Launching the #sheinspires me limited edition designer collaboration in aid of Women for Women UK with pieces from Alice Temperley, Charlotte Olympia, Alex Eagle, Amanda Wakeley and Mary Katrantzou.
Good Morning Retail!
Mary discusses the UK retail landscape, London as a retail lab and whether pop up has become business as usual with a panel of experts at this year's MAPIC.
Westfield: where everyone gets what they want
Our Westfield Christmas campaign has landed positioning the centres as the ultimate Christmas destination.
Liberty Jewellery Magazine
We've created a magazine for Liberty that has brought to life their jewellery collection through a combination of beautiful photography and inspiring editorial content.
Crew Clothing Company - Smart. Casual.
Having spent the past few months overhauling the brand's creative direction and tone of voice across each one of their touchpoints we're very happy to be launching their new brand proposition – Smart. Casual. – with a TVC and Print & Digital brand campaign.
Portas Presents Women for Women
Next up on the Portas Presents agenda is Women for Women’s Brita Fernandez Schmidt who'll be speaking to us about how strong partnerships and connections have bridged our world with countries affected by conflict. Come! RSVP here.
Portas x Totem Road
Welcoming to the Portas family our newest client: sustainable, Aussie furniture company Totem Road.
Portas x Crew Clothing Company
We welcome our newest client Crew Clothing Company into the fold. We'll be working across brand strategy, a new creative direction across all channels and a brand campaign to launch in September.
Westfield x Sanderson Hotel
We created the ultimate personal shopping experience where users could speak with a stylist via an interactive mirror.
Styled, purchased and delivered within 90 minutes.
Habitat Voyeur x Henry Holland
Taking a look into the quirky crib of fashion designer Henry Holland and his pooch Peggy for #habitatvoyeur See the full story here.
Westfield - Beauty Unbound
Head down to Westfield London this May to check out Beauty Unbound - a pop up festival giving you access to top make-up artists, hair stylists, beauty editors and influencers.
Mary on Surviving the High-Street
Mary shares her thoughts with The Telegraph on how shops must prioritise experience and ethics in order to make it on the high-street.
Clarks Autumn/Winter 2016 Press Day
Launching Clarks' Autumn/Winter 2016 collection at The Music Room, London with a walk through the brand's history.
Harris Tweed Authority at La Triennale
Working with The V & A Dundee, Ermenegildo Zegna, Vivienne Westwood and Margaret Howell to showcase Harris Tweed at The Milan Design Triennale.
Habitat Voyeur x Freddie Harrel
Confidence guru and sassy senorita Freddie Harrel is the newest addition to #habitatvoyeur Peer into her beautiful, eclectic South-East London home here.
Mercedes-Benz x LFW
Award winning designer Xiao Li showcases her Autumn/Winter 2016 collection at London Fashion Week with the “Mercedes-Benz International Designer Exchange Program”.
Habitat Voyeur x Giles Coren
Following in the footsteps of Rick Edwards, Jo Whiley and our very own Mary P, Habitat peers into the home of outspoken food critic Giles Coren for the latest instalment of #habitatvoyeur. Take a look here.
Westfield - The Christmas before Christmas
We set out to spread festive cheer (and candy canes) across London with the Westfield crew and their Christmas before Christmas bus.
Pembroke Real Estate at Mapic
To cut through the deluge of real estate pamphlets and brochures at MAPIC we worked with Pembroke Real Estate to created a beautiful newspaper that sets out the case for retail in Stockholm.
Comptoir des Cotonniers Spring/Summer 2016
Proud to present the Parisian brand's beautiful Spring/Summer 2016 collection here in our show room.
Sofar Sounds x Portas
Sofar Sounds joined us in the showroom for booze and banjos with acoustic sessions from some exceptional, emerging artists.
Music Cube returns to Westfield
We put Katy B, Foxes, Rebeca Ferguson and Dionne Broomfield into a glass case for for the newest installment of Westfield's Music Cube ahead of their Christmas light switch on.
Portas Presents Art Against Knives
We welcomed Art Against Knives' founder Katy Dawe for a short talk on reducing the root causes of knife crime and violent gang culture through grass-roots creative projects.
Celebrating London's iconic Street Style with Westfield
Between 2nd and 4th October Westfield celebrates London's unique style with their '50 faces of Individual Style' exhibition in Soho Square. Shot by Brendan Freeman.
Smart x London Fashion Week
Friday night saw the launch of the Minnie Style Icon exhibition with guests included Georgia May Jagger, Bip Ling, Laura Whitmore and Georgia Locke.
Today's Coolest Habitats
Launching the brand's inspiration hub Today's Coolest Habitats. Peering into the homes of some of the UK's creative community. First up... Radio DJ, Jo Whiley. #habitatvoyeur
Portas x Clarks Kids
V. pleased to welcome Clarks Kids as our newest PR client. We will be working with the brand to help drive fashion and lifestyle awareness and credibility.
Charlotte Gainsbourg for Comptoir des Cotonniers
Very proud to present the new Comptoir des Cotonniers campaign featuring Charlotte Gainsbourg and her daughter Alice Attal. The pair wear key pieces from the Autumn/Winter range to celebrate the brand's 20 year anniversary.
Music Cube at Westfield
In its second year the innovative free live music festival returns to Westfield. We shoved a plethora of artists into a soundproof glass case for revelers to plug into.