Sainsbury’s Home

Sainsbury’s came to us with the exciting challenge of launching a new integrated marketing campaign for their Sainsbury’s Home brand.

As we dug into the brief, we uncovered the insight that people would rather have a home full of life than a home made up of perfectly ‘designed’ rooms. So, in a breakaway from high street homeware communications – dominated by room sets, ‘get-the-look’ advertising and wannabe designer language – the campaign shows a refreshing take on modern British life at home.

 

 

SERVICES

Brand Strategy
Advertising
(Print, Digital & OOH)
Content Creation
Social Media Strategy
In-Store Comms

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