Sainsbury’s came to us with the exciting challenge of launching a new integrated marketing campaign for their Sainsbury’s Home brand.
As we dug into the brief, we uncovered the insight that people would rather have a home full of life than a home made up of perfectly ‘designed’ rooms. So, in a breakaway from high street homeware communications – dominated by room sets, ‘get-the-look’ advertising and wannabe designer language – the campaign shows a refreshing take on modern British life at home.
To truly bring this to life, we partnered with documentary photographer Linda Brownlee and cast a real family and a group of real friends. The scenarios capture different moments in their day – at breakfast, at bath time, at a summer BBQ and others.
The first phase of the advertising campaign was launched with the very-real Forson family as well as a brand new Sainsbury’s Home Instagram account. Watch this space as the project evolves and in the meantime, check out the full feature on the Forsons here.
(Print, Digital & OOH)
Social Media Strategy