Sainsbury’s Home

Sainsbury’s came to us with the exciting challenge of launching a new integrated marketing campaign for their Sainsbury’s Home brand.

As we dug into the brief, we uncovered the insight that people would rather have a home full of life than a home made up of perfectly ‘designed’ rooms. So, in a breakaway from high street homeware communications – dominated by room sets, ‘get-the-look’ advertising and wannabe designer language – the campaign shows a refreshing take on modern British life at home.

To truly bring this to life, we partnered with documentary photographer Linda Brownlee and cast a real family and a group of real friends. The scenarios capture different moments in their day – at breakfast, at bath time, at a summer BBQ and others.

The first phase of the advertising campaign was launched with the very-real Forson family as well as a brand new Sainsbury’s Home Instagram account. Watch this space as the project evolves and in the meantime, check out the full feature on the Forsons here.

 

SERVICES

Brand Strategy
Advertising
(Print, Digital & OOH)
Content Creation
Social Media Strategy
In-Store Comms

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