Sainsbury's Tu: School Shop
Our School Shop campaign for Sainsbury’s, currently live, is the first time the supermarket has executed Back to School within the Tu Clothing proposition. The creative captures the individual personalities of school children of all ages and backgrounds in a naturally joyful series of stills and moving image. A stark contrast to the posed and polished nature of the category.
Whilst the TVC is fun and uplifting - digital, print advertising, and in-store are all highly targeted around quality, range and value messages.
Results so far:
• Sales +9% vs. LY with online sales +59% vs LY