It may be hard to believe that every touch point of Australia’s #1 fashion brand is managed from the UK but we have worked with Sportsgirl for the past 20 years, keeping it relevant to their ever-changing youth audience.

We have elevated Sportsgirl to become known for ‘firsts’ in the Australian retail environment from the country’s first shoppablewindow, to 3D printed posters, interactive displays (the first selfie window) and live artist collaborations.

Each year we develop six major fashion campaigns, numerous collaborations and innovative digital and social media advertisingand content to ensure that the high street retailer is as relevant today as it was twenty years ago.


Turned brand from loss making business to Australia’s #1 fashion retailer

Year on year sales growth

0 –350K+ Instagram followers



Brand Strategy
Experiential & Events