Thomas Pink

We worked with Thomas Pink when the shirting category had become rife with discounters and the brand had begun to lose its mojo.

We created a new brand signature and creative communications ideas with the single-minded goal of establishing Pink as the authority on gentleman’s shirts.

As well as advertising, we created The White Shirt Bar –a new brand experience at the heart of the London and New York flagships.


International sales growth

LVMH acquisition



Brand Strategy
Communications planning
Experiential & Events