Westfield Fashion

We are Westfield’s lead integrated agency and have spent the last eight years building a distinctive brand to set them apart from other shopping and leisure destinations. 

Since launching both centres, we have challenged every code of shopping centre behaviour, honing a synchronised brand experience through advertising, brand events and collaborations. The next step; to make Westfield a fashion destination.

Each season, as well as developing cross-channel campaigns against the centres’ core pillars of food, family, Christmas and tourism, we create fashion campaigns that make the brand synonymous with style. Developing a brand identity that has stepped away from the passive mall image and made Westfield a fashion destination.

Results

70M annual visitors

£2BN annual revenue

LFL increases in footfall and revenue

 

SERVICES

Brand Strategy
Advertising
Experiential & PR