Destination Westfield: Summer
We continue to position Westfield as the ultimate destination for a family day out, even in the summer time, with the 'Great Indoors' campaign. Collaborating with Hvass & Hannibal, we've created an original, bespoke illustration of a forest, which has acted as the hero creative & red thread across every touch point. This includes everything from in-centre activation to taxi wraps (which have taken London by storm) to working with the wonderful Bompass & Parr on event collateral.
And we've seen some brilliant results:
- Excellent brand tracking results which showed significant YOY increase in campaign awareness
- Footfall at both centres up 7.6% YOY
- Turnover at both centres up 5.6% YOY
- Lower media spend than LY yet brand tracking is higher
Advertising (OOH, Print, Digital)