We were asked by Home Retail Group
to help define the brand strategy and
marketing communications for Habitat,
the home brand founded in 1964 that had
publicly fallen from grace in the Nineties
and Noughties, and finally into
administration in 2009.

 

 
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SERVICES

Brand strategy
Communications strategy
Advertising
(TVC, OOH, Print, Digital)
Shopper marketing

RESULTS

Double-digit sales growth
138% increase in brand consideration
40% higher consideration than the competitor set
Successful roll-out of 70 Habitat Minis within Homebase

 
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