Founded in 1735, Garrard is one of the longest-serving jewellers in the world and has an illustrious history that includes being appointed the first official Crown Jeweller to the British royal family.

Following a number of years of decline, Garrard was acquired by new owners and Portas was asked to work on shaping the brand’s strategy and visual identity.



Brand strategy & consultancy
Brand design
Marketing Comms


What followed was an intensive period of ‘brand archaeology’ to discover stories from over 300 years of heritage; and a review of ultra high net worth individual consumer behaviour in emerging markets including Russia, India, China, and the Middle East.

This resulted in a new brand vision for Garrard, informed by its rich heritage but brought up to date, an updated logo and refreshed visual identity, tone of voice, and key marketing messages.

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