Should western retail be quaking in its boots?

18 April 2017


Following on from the last issue of The Drum where Mary shed light on the state of retail in the age of Amazon, this month we set our sights on Alibaba's reactive strategy, e-commerce as entertainment and why us in the west should take note.

Richard then carried on the conversation last week at The Drum breakfast panel and dove into everything in more detail from the phenomenon that is Singles Day, the incredible insights and marketing benefits we can draw from integration of Alipay, how culture defines shopping habits and what this means for Alibaba's transition from B2B to B2C in our neck of the woods.

You can catch the highlights from The Drum Coffee Morning Alibaba Panel as well as the full article from the magazine below: 

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