Critical to the success of our work with Westfield has been crafting a brand image that balances the worlds of luxury fashion and entertainment – we call it polish with personality. This has helped position Westfield as a cut-above other shopping destinations, reflecting its premium fashion offer, whilst also communicating the fun you can have on a day out.
For our most recent campaign, we brought together two pop culture hot-properties – Joe Wicks and The Muppets – to represent the Food & Wellbeing offer. The campaign shows The Body Coach keeping fit with Animal, cooking with The Swedish Chef and having dinner with Miss Piggy. As well as featuring in all ATL activity, Joe will be hosting live experiences and The Muppets will be promoting their upcoming show at The O2.
The Joe Wicks Café, created by The Body Coach himself, is serving up delicious, healthy dishes in a bespoke restaurant outlet for the first time during May and June.
The "Lifestyle lab" experience is designed to showcase the range of dining and leisure options under one roof, including the enhanced food, fitness and entertainment offering moving into Westfield's two London shopping centres this year as part of its £600m expansion.