Since the opening in 2008 Westfield London has transformed the face of luxury and high street retail in London through inspiring brands and bespoke experiences that have established the centre as the destination for both local and international shoppers. The opening of the £600 million extension will raise the bar again turning Westfield London into the biggest shopping centre in Europe and on completion, it will comprise around 450 shops and attracting 39 million annual customer visits.
To relaunch the entire centre as the home of inspiration, experience, and connection, Portas produced ‘Meet the New Neighbours’, the campaign featuring an all-star line-up made up of James Corden, Nigella Lawson, Adwoa Aboah, and Muppet’s leading lady, Miss Piggy.
These famous faces collectively embody the qualities of entertainment, food and fashion, redefining the next generation of retail.
The collaboration celebrates Westfield’s the breadth of offer living under one roof and the campaign will support the new retail, leisure and dining offer moving into the neighbourhood during its expansion throughout 2018, Westfield London’s 10th anniversary year. The phased campaign will run above the line, across digital and social channels and in-centre until November 2018.