Each season we create fashion campaigns for Westfield that make the brand synonymous with style. And for Spring/Summer 2017 we decided to do something a little different.

Leveraging Westfield’s partnership with Disney, we created a Star Wars themed fashion campaign to showcase the season’s key trends, pairing each with their Star Wars counterparts. Prints with C3PO and R2D2. And monochromes with Storm and Death Troopers.

 

 
 Mary Portas | Portas Agency
 

SERVICES

Brand Strategy
Advertising
(TV, OOH, Print, Digital)
Social
In-centre

 

World class talent for the campaign includes director, Prada favourite, Ujin Lin, Vogue stylist Maya Zepinic and photographer Andreas Sjodin.

Though it’s too soon for results, as huge fans of epic shopping centres and epic space operas, we’re confident the campaign will continue to position both London Westfields as go-to shopping destinations.

 

 Mary Portas | Portas Agency
 
 
Bus_Mockup.jpg
 
 Mary Portas | Portas Agency