How do you launch a credible brand magazine about fashion and youth culture trends from the other side of the planet?
How do you give a shopping mall, essentially a building made of bricks and mortar, authority in the fashion world?
How can a much loved but often overlooked satellite TV provider stand-out in a crowded landscape of homogenous, tech-focussed competitors?
How do you introduce a luxury brand into a city in the grips of an economic downturn?
How do you broaden the horizon of a brand that’s already been broadened?
How do you open a multi-million pound, designer-filled shopping mall in an economically challenged part of London,
an area already earmarked for failure at the upcoming Olympics opening ceremony?
What’s more tantalising than looking upon a thing of beauty?
How do you create a fashion brand for a segment of the population who feel overlooked?