Box 1
SPORTSGIRL

How do you launch a credible brand magazine about fashion and youth culture trends from the other side of the planet?

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Box 3
WESTFIELD
AW13

How do you give a shopping mall, essentially a building made of bricks and mortar, authority in the fashion world?

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Box 2
Box 4
Freesat

How can a much loved but often overlooked satellite TV provider stand-out in a crowded landscape of homogenous, tech-focussed competitors?

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Box 5
LOUIS
VUITTON

How do you introduce a luxury brand into a city in the grips of an economic downturn?

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Box 6
CLARKS
ORIGINALS

How do you broaden the horizon of a brand that’s already been broadened?

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Box 7
Twitter
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Box 8
WESTFIELD
Stratford

How do you open a multi-million pound, designer-filled shopping mall in an economically challenged part of London,
an area already earmarked for failure at the upcoming Olympics opening ceremony?

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Box 9
Box 10
Mercedes
Benz

What’s more tantalising than looking upon a thing of beauty?

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Box 11
Mary
& House of Fraser

How do you create a fashion brand for a segment of the population who feel overlooked?

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Box 12
National
Gallery

How do you turn a museum shop into a shopping and gifting destination?

 

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